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THE PURCHASE EXPERIENCE

Kevin Lucas, J&L Harley-Davidson Business Manager, Talks About the Harley-Davidson Purchase Experience.

“When a customer walks into the store, they’ll be impressed with how easy we make it to ride a Harley® motorcycle.” Sound like an oxy-moron? Kevin Lucas’s job is to ensure that it’s not and to help dispel a few of the myths surrounding the purchase of a Harley-Davidson® motorcycle.

Myth: Anything Worth Having Is Worth Waiting For. Including that new Screamin’ Eagle® Softail® Springer® bike, right? Wrong. There is no waiting list because J&L Harley-Davidson believes that instant gratification should be, well…instant. J&L Harley currently has over 140 new bikes on the showroom floor, chrome shined, ready to follow you home. And with J&L Harley’s easy-to-work-with finance department and sales staff, it could happen sooner than you think.

Myth: A Mid-life Crisis Is The Only Time To Buy A Harley-Davidson® motorcycle. Ever think that only people with money to spare could afford a Harley® motorcycle? Not true. J&L’s finance department can get you into a new Sportster® 883 model for $99 a month with approved credit. Or, do you prefer a softer ride with a deeper growl? How about a Fat Boy® model for under $300 a month? The truth is, shares Kevin, “owning a Harley-Davidson® motorcycle can be affordable for anyone.”

Myth: Doesn’t Play Well With Others. Does the idea of having to grow your hair out and turn out-law make you hesitant? J&L Harley believes it takes all types of people to make the Harley family whole. Owning a Harley® bike doesn’t mean you have to rebel – unless, of course, you want to. Riding a Harley-Davidson® motorcycle is a lifestyle. It’s about freedom, community, simplicity, and, of course, the motorcycle. There are plenty of imitators, but nobody does it like Harley-Davidson. No matter whether you ran with scissors or played well with others, J&L Harley has a bike and a way of life just for you.

J&L Harley-Davidson is in it for the long haul. That’s why J&L’s philosophy is no sales pressure, high customer satisfaction, and a commitment to make every customer’s buying experience fun. Come take a spin around our store and let us help dispel a few myths of your own.

Kevin joined the staff in the summer of 2004 after 21 years in the automobile business. Kevin is married with 3 daughters and 7 grand kids. Weather permitting he enjoys riding his 2004 V-Rod® motorcycle.